9 Factors to Think About When Planning for a Corporate Event

Problems are sometimes inevitable in every event. You need to use plan B when plan A fails. Don’t worry about the minor flaws because no event will be flawless. Nevertheless, we may strive to make it close to perfection.

Here are nine essential factors to keep in mind when planning an event. These will help you make your next event a success, whether you’re holding a product release for 200 members or Melbourne Grand Prix event tickets. 

1. What Sort of Entertainment Is Best?

Different forms of entertainment will appeal to and be appreciated by various audiences. You can use cultural events, team-building events, live entertainment or concerts, or sporting events. The Melbourne Grand Prix, for example, is a prominent event to grace for car and racing enthusiasts or those passionate about competition, teams and rivalries that build camaraderie through exciting moments. It is also a perfect avenue to forge relationships with newly met rivalries. 

2. What Is the Event’s Goal

There are several reasons why organisations hold events. What’s your purpose? Clearly defined goals will help you focus on the planning. This enables you to save your resources and budget.

And when you lay your objectives, these should be specific, relevant to the attendees’ business, quantifiable and most importantly, achievable. 

3. The Venue or Location

Another crucial aspect to consider when planning a corporate event is the venue or location. Make sure your chosen site is convenient for both private and public transportation and that there are enough free parking spaces for your attendees.

Also, the venue should have enough room to hold all your guests and a few more. Verify if the location meets the safety and security standards of your company.

Popular events destination include:

  • MCG Events
  • Optus Stadium or Perth Stadium
  • Suncorp Stadium — a multi-purpose cauldron stadium in Brisbane

4. Create a Budget

You need to consider your budget before doing any of these activities. Any decision will involve some thoughts about expenses. To avoid overspending, divide your spending into several divisions. Plus, maintain your budget.

Consider a smaller space if you can’t afford a larger one. Finding a sponsor to pay the fees might be the best option, though, only if you really need that much space. Some venues can help you lower expenses by setting up a minimum tab or other arrangements. They may even have special discounts.

5. Create a Guest List

Your event’s target demographic is a decisive factor that you must pay attention to. It will be easier for you to create an attractive Optus Stadium Event for your target audience if you know who they are. To have a whole party, some businesses and event planners make a mistake inviting the maximum number of guests.

This could cause a boomerang effect given many people might decide not to go after seeing the invitation. People may not get along as they come from different backgrounds and have distinct personalities. 

Making a program that appeals to every invitee might prove challenging due to the range of interests. Therefore, if you are hosting a sizable Melbourne Grand Prix event for all investors, it is better to invite a specific target group in line with the event’s objective.

6. Big Jobs First

Trying to plan the little initial tasks is a waste of time. Firstly, arrange the date, the catering, the entertainment, the venue’s capacity, the location and the date. The success of your event depends mainly on these goals. 

Additionally, make sure to do a preliminary calendar check. Make sure that your chosen date is the one when most people can attend. 

7. Access to WiFi

Today’s businesses depend heavily on the Internet. Knowing that WiFi is available on-site is convenient if your event requires using the Internet or an app. Both presenters and attendees can use WiFi to make their presentations. 

Also, visitors should have the option to make international video calls if they need to. With WiFi being crucial in today’s businesses, choose a place where the Internet is easily accessible.

8. Event Promotion and Marketing

Promotion and marketing are essential aspects of a corporate event. You need a full house to keep your event from failing and gain as much publicity as possible. Social media can generate buzz and enthusiasm for your event.

Consider the channels and messages that will attract and engage your target audience. You will also need to promote the event to any well-known speakers or performers and encourage them to post about it on their social media accounts. 

9. Volunteer and Staff Coordination

They are the ones that come to the event early to assist with setup and stay late to help take things down. These people are your support group. To ensure that they are productive during your event’s planning, ensure that your staff has something to do at all times.

It’s always a plus when your entertainment or venue has cleanup staff. However, you need to have a group of people at all times to assist. The individuals you hired for the event will probably want to work with you again, which will look good on you and your business.

Eventpod: Corporate Hospitality Experiences Like No Other

If you’re looking for a trusted corporate hospitality experience provider in Australia, look no other than Eventpod. With us, you can relax and indulge whilst creating new connections and long-lasting relationships. Plus, you get to take advantage of our high-end entertainment offerings too! Contact us now.