Science-Backed Ways to Strengthen Client Connections & Close Deals Faster
Where Laughter, Premium Wines, and Business Growth Intersect
78% of executives choose vendors who prioritize personal connections over transactional relationships (Harvard Business Review). In today’s competitive landscape, shared laughter isn’t just social glue; it’s a neurological trust accelerator that directly impacts your bottom line.
The Neuroscience Behind Business Bonding
1 The Trust Catalyst
Laughter triggers oxytocin release, the same “bonding hormone” that strengthens maternal and romantic connections. In business contexts, this translates to:
- 27% faster contract negotiations
- 42% higher client retention
2 The Memory Advantage
Emotional arousal during laughter enhances memory encoding. Clients are:
- 3x more likely to recall your brand
- 68% more likely to refer you
“The ROI of shared laughter is measurable. Our clients who host bonding events see 35% larger deal sizes within 6 months.”
— Enterprise Sales Director, Fortune 500 Company
Crafting Your Competitive Edge
Why Merrick Watts Stands Apart
With over 15 years performing for corporate audiences worldwide, Merrick brings a unique blend of expertise that few can match:
- Certified wine expert (WSET Level 3)
- Stand-up comedian with decades of stage experience
- Barossa Master & qualified wine show judge
- Member of the Australian Institute of Company Directors (M.A.I.C.D)
A Different Kind of Business Event
If you’re looking to give your audience a truly memorable experience, get in touch to explore how Merrick can bring lasting value to your next corporate event in Sydney, Melbourne, Brisbane, Perth or Adelaide.
Merrick’s availability is strictly limited due to high demand, early enquiries are highly recommended.

